http://www.studiodaily.com/2014/02/lto-its-not-just-for-archives-anymore/

“When we started our company, for the most part, Hollywood production and post facilities who needed to move [digital content] off of their SAN would move it to hard drives and put them in a drawer,” recalls Mark Ostlund of Cache-A, which was just exhibiting advanced LTO appliances like the Pro-Cache610 and the Simul-Copy system at the Hollywood Post Alliance Tech Retreat in Palm Springs, CA. “Now, everybody who was doing that has lost content, because HDDs are only viable for about five years-and, in fact, the signal can fade in as little as one year. So the industry has gone through self-education.

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